Who we are

Dr. Orata Medical Clinic is an online telemedicine practice operated by Dr. Shalom M. Orata, RMT, MD, a licensed physician in the Philippines. We provide online medical consultations, booked through SeriousMD / NowServing via our website at consultdrshalom.com.

Scope of this policy

This Privacy Policy applies to all information collected through:

• Our website at consultdrshalom.com
• Our Facebook Page (Dr. Shalom M. Orata, MD)
• Our Instagram account (@dr.shalomorata)
• Facebook Messenger interactions
• Our online booking platform (SeriousMD / NowServing)
• Any other digital touchpoint operated by this clinic

Information we collect

a. Information you provide directly

• Full name
• Contact number and email address
• Chief complaint or reason for consultation
• Medical history and health information (collected during the consultation process)
• Payment information (processed through GCash; we do not store card details)

b. Information collected automatically

• IP address and approximate location
• Browser type and device information
• Pages visited and time spent on our site
• Referral source (how you found our website)

c. Information from Meta platforms

When you interact with our Facebook Page, Instagram account, or click on our advertisements, Meta (Facebook/Instagram) may share certain data with us in accordance with their platform policies. This includes interaction data used for advertising performance measurement.

We use the Meta Pixel (ID: 2264820287390061) on this website to:

• Measure the effectiveness of our advertisements
• Understand how visitors interact with our site
• Improve the relevance of ads shown to potential patients

How we use your information

We use your personal information to:

• Process and confirm your consultation bookings
• Communicate appointment details, reminders, and follow-ups
• Deliver the online medical consultation you requested
• Comply with legal and regulatory requirements under Philippine law
• Improve our website and patient experience
• Send relevant health education content (only with your consent)
• Measure and optimize our advertising campaigns

We do not sell, rent, or trade your personal information to third parties.

Legal basis for processing

We process your personal data in accordance with the Philippine Data Privacy Act of 2012 (Republic Act No. 10173) and its Implementing Rules and Regulations. Our lawful bases for processing include:

• Consent — when you voluntarily submit your information through our website or booking platforms
• Contractual necessity — to fulfill the consultation service you have booked
• Legal obligation — to comply with applicable Philippine medical and data privacy laws
• Legitimate interest — to improve our services and communicate with existing patients

Data sharing

Your personal data may be shared with the following parties only as necessary to deliver our services:

• SeriousMD / NowServing — Online consultation booking and electronic medical records
• GCash — Payment processing
• Meta Platforms (Facebook/Instagram) — Advertising measurement and audience analytics
• Google Workspace — Operational communications (email)
• Google Analytics — Website usage statistics, such as pages viewed and which buttons were clicked. No names, contact details or health information are sent.
• ManyChat — Automated Messenger communication

All third-party platforms used are bound by their own privacy policies and applicable data protection regulations.

Patient feedback

After a consultation, you may leave comments and ratings on SeriousMD / NowServing. We may quote selected comments on our website as testimonials. When we do, we publish them anonymously: no names, contact details, or health information that could identify you.

If you recognize your comment and would like it removed, email [email protected] and we will take it down.

Cookies and tracking technologies

Our website uses cookies and similar tracking technologies, including the Meta Pixel, to enhance your experience and measure advertising effectiveness.

We also use Google Analytics to understand how visitors use our website: how many people visit, how they found us, which pages they view and whether they tap the booking or Messenger buttons. We do not send your name, contact details, symptoms or any health information to Google Analytics. Google signals and ad personalization are turned off. You can opt out with Google's Analytics opt-out browser add-on.

You may control cookie settings through your browser preferences. Disabling cookies may affect certain features of our site.

Data retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, and in accordance with Philippine medical record-keeping requirements (minimum of 10 years for medical records under DOH regulations).

Advertising analytics data collected through Meta Pixel is retained in accordance with Meta's data retention policies. Website usage data in Google Analytics is kept for no more than 14 months.

Your rights under the Data Privacy Act

As a data subject under RA 10173, you have the right to:

To exercise any of these rights, contact us at [email protected].

Data security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. Our booking and medical records platform (SeriousMD) maintains its own security infrastructure compliant with healthcare data standards.

Children's privacy

Our telemedicine services are not directed to individuals under 18 years of age. Minors may only book consultations through a parent or legal guardian. We do not knowingly collect personal data from minors without parental consent.

Changes to this policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on this page with a revised date. Continued use of our services after changes are posted constitutes acceptance of the updated policy.

Contact us

For privacy-related concerns, data subject requests, or questions about this policy:

For formal complaints, you may also contact the National Privacy Commission (NPC) at www.privacy.gov.ph.

This privacy policy was prepared in compliance with the Philippine Data Privacy Act of 2012 (RA 10173) and its Implementing Rules and Regulations.